Our Reciprocal Link Exchange Page is designed to improve the ranking of your real estate industry Web Site by linking it with other web sites that have the same theme, this will improve traffic by improving the sites Google PR (Page Rank) and also promoting the site within other sites useful links areas.

Many search engines now work on the philosophy that the more sites that you have linking to you, within the same theme, the more important your site is within that theme (Keywords).

However, in the past sites would just exchange reciprocal links believing that this would improve their PR and thus improve their positions in the search engines, this is no longer the case. search engines now look for relevance in the exchange, so Real Estate sites exchanging links with irrelevant sites, do not have the impact, that two real estate sites, or a real estate site and a mortgage site would have.

Thus it is now important to have reciprocal links exchanged between sites that have relevance and importance to each other. Linking with other sites will of course bring some traffic to your site, but on the whole it is more important from a search engine point of view.

Also making sure that you use the correct anchor text and a good description when exchanging links is of the utmost importance, your keywords must be in the reciprocal link anchor text, to ensure that the search engines see your keywords and give them the relevance you need for better placement.

Do's and Don'ts